Scaryammi X MoltyFoam Breast Cancer Awareness Campaign
Breast Cancer is one of the most common cancers among women in Pakistan. On average, around 90,000 cases are being reported every year in Pakistan while approximately 40,000 women die from breast cancer. According to these statistics, over 10 million women in Pakistan are at risk of breast cancer.
Awareness surrounding breast cancer is incredibly important as early detection, often through screening, can catch the disease when it is most treatable. October is a month dedicated to spreading awareness, celebrating survivors, and giving hope to women who are currently struggling. Just like the previous few years, this year to Scaryammi is actively taking part in bringing forward a wealth of information for its followers and community members.
This Pinktober Scaryammi collaborated with MoltyFoam with an aim to disseminate information regarding breast cancer prevention, detection, treatment, and myths. A series of live sessions were arranged with Pakistan’s renowned oncologists to share authentic knowledge amongst the maximum women audience through our platform. Dr. Rifqa Awan, General/Breast Surgeon from Sir Ganga Ram Hospital, Well Women Breast Clinic talked about detection of breast cancer in pregnant and lactating women, Dr. Fareeha Sheikh Consultant Oncologist from Jinnah Hospital helped us clear ambiguities about types of treatments for breast cancer and also debunked some common myths, Dr. Tayyaba Waseem, Gynecologist/Obstetrician from Mid City Hospital discussed breast cancer awareness in general and importance of prioritizing your own health, Dr. Huma Majeed Khan, Consultant General/Breast Surgeon from Ittefaq Hospital and Evercare Hospital laid emphasis on how early detection can be the best prevention and Dr Sana Zeeshan, Assistant Professor Breast Surgery from Aga Khan University Hospital talked about the importance of self-examination and mammograms in women aged above 40.
A contest was held on the Scaryammi group where members were asked to participate and share their stories of strength and resilience towards breast cancer illness. A lot of women shared their inspirational stories for the contest with hashtags #ScaryammiPintober #MoltyFoamPinkPurpose and #DetectToProtect. Two winners were shortlisted with the most inspiring stories and they were requested to do a live session on Scaryammi so the message of hope can be spread forward.